Who we are
We are Tango Elegante, an Argentine Tango school run by Steve Gears.
Our website address is: https://eleganttango.com.
Steve Gears can be contacted on
What personal data we collect and why we collect it
If you create a user account, for example by making a booking on a course, or leaving a comment on a post or article, we collect the following data; Name, email address, password (encrypted on our system – only you know what you use as a password), and personal account preferences chosen by you in setting up the user profile. This allows you to login to our website and use the tools available to view and manage your account. It also allows the Tango Elegante administrator (currently Steve Gears) to either manually or automatically administer your account where appropriate, for example when sending confirmation of booking emails, or notifications of purchase to Tango Elegante.
When you make a purchase you will be required to create a user account (if not already created) and you are redirected to a payment system to complete the purchase using transactional data (name, email, date, item purchased, price etc) generated by Tango Elegante. The transactional data is stored by Tango Elegante for accounting purposes.
Purchase details may also be used to guide Tango Elegante to suggesting suitable follow-up purchases.
When you communicate to Tango Elegante via our email address, we use that information to respond appropriately, and where given permission to add your name and email details to our occasional newsletter list to keep you informed of events and classes and tango related information. Your contact details will also be stored in an offline email contacts address book and may be stored in a mobile device contact address book.
When you contact us via our phone number, we will use that information to respond appropriately either via phone call or text. Your phone number will be stored in the call/text log and the contact address book of the relevant mobile device.
Tango Elegante uses mobile devices such as a smart phone or tablet as well as separate laptop computers to maintain contact with students and customers. The contact information collected in those device address books may be automatically uploaded to an online account facility such as Google Contacts as a backup to the damage or loss of the primary mobile device.
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
When you use our contact form we collect the data shown in the contact form and this is automatically emailed to us. We use this information to respond appropriately to you. We also ask if you wish to be added to our newsletter list, to keep you informed of events and classes and other useful tango related information.
If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.
Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
We currently use two types of Analytics software;
We use Google Analytics to monitor how visitors interact with our website so we can see where improvements are needed. We monitor click through from our paid advertising accounts to monitor how well our advertising is working for us. Most of this analysis is anonymous and data collected is aggregate except in the case where a purchase is made. In the case of a visitor making a purchase we may be able to track the purchasers use of the website from the point they click a paid advert link through to the point of purchase. This helps us to understand what attracts customers to making a purchase.
A WordPress plug-in called ‘PrettyLink’
For certain types of advertising on third-party websites such as social media sites and dance directories, we use tracking links to allow us to count the number of visits via a specific advert to our website. This system logs the IP address of the visitor. We only look at aggregate data. We do not identify individuals.
If you see one of our links with a short URL such as ‘https://eleganttango.com/pymca’ (a link we use on posters at our YMCA venue) you can still access our website by missing out the section of the URL after the last ‘/’. Your visit to our website will then not be logged by the PrettyLink module.
Who we share your data with
We do not share the data we collect from you with external organisations, except for transactional data needed for payment processing if you are purchasing something from us.
How long we retain your data
If you leave a comment, the comment and its meta-data are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their user name). Website administrators can also see and edit that information.
For users that make a purchase on our website (if any), we store the transactional data relating to their purchases. Website administrators can see and edit that information.
What rights you have over your data
If you have a user account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. When making this request you will also separately receive details about any bookings and payments made through our website. Please note that payment details will not include data about refunds etc. This will be available via your Paypal or card processor account.
You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Where we send your data
Visitor comments may be checked through an automated spam detection service.
If you wish to raise any concerns about this policy please contact Steve Gears at the email address at the head of this page.
How we protect your data
When you set up a user account you are asked to create a password. This password is encrypted before it is stored on our system, so no one but you can read it (including administrators of this site). It is recommended that you make this password a strong one, and if you feel it necessary, change this password on a regular basis.
We also operate an anti-spam system to keep spam out of our comment and form areas. This protects you from inadvertently responding to some fake or fraudulent spam message.
All comments are moderated meaning we review comments before allowing them to go live. If we feel comments which pass through our anti-spam system are inappropriate or offensive we delete them.
What data breach procedures we have in place
If we become aware of a breach in our data security, we will take a backup of all user data, and then erase all user accounts, purchase data, and booking data from our system to prevent further unauthorised usage. We will then inform all users/customers affected of the potential breach and the data involved. Those individuals can then take action to protect themselves as they see fit, but as a minimum, if users/customers have used the same password on our system as elsewhere, we would recommend they change passwords on other critical websites they use.
What third parties we receive data from
We receive aggregate visitor data from third party platforms such as Google Adwords and Google Analytics. This is anonymous data, except in the case where a visitor has been tracked all the way to making a purchase (hence becoming a customer).
What automated decision making and/or profiling we do with user data
We do not use automated decision making or profiling.